ABOUT ECOMMER

About Us

We connect entrepreneurs and merchants from the region with their customers. No complications. No technological barriers. With Cauca pride.

Our story

Ecommer was born from a concrete observation: while large companies dominate digital commerce, most Colombian micro-entrepreneurs remain on the sidelines. Fragmented tools, high costs, technical barriers, and a market where 96% of businesses in Cauca are micro-enterprises, with over 56% operating informally. There was no solution built for them. We decided to build it.

Mission

“To empower Colombian micro-entrepreneurs with accessible, integrated, and scalable e-commerce technology — so they can sell online with the same power as big brands.”

Vision

“To be the reference platform for digital commerce for MSMEs in LATAM — enabling thousands of local businesses to digitize their sales, scale their operations, and connect with customers on any channel. We start in Popayán. We scale by metrics, not by maps.”

Who we serve

If you have a business in Popayán or any municipality in Cauca, Ecommer is your platform. Create your store in minutes, upload your products, and reach more customers without needing technical knowledge.

Secure payments processed by Wompi (Bancolombia)

Local deliveries with MESSENGER

Your store available 24/7

The team behind Ecommer

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Ronnovic Rigel Toth

Ronnovic Rigel Toth

CEO

Luz Carime Ruiz Gómez

Luz Carime Ruiz Gómez

Financial Manager

William Fernando Sevilla Palechor

William Fernando Sevilla Palechor

Server Lead

Juan Carlos Martínez Fernández

Juan Carlos Martínez Fernández

AI Lead

Daniel Mateo Campo Nuñez

Daniel Mateo Campo Nuñez

Legal Representative

Where we are

Ecommer operates from Popayán, Cauca, Colombia.

Why we are different

Ecommer is not just another e-commerce tool. It is an integration and orchestration company: we combine the best market providers (AI, Payments, Delivery, DIAN) into a unified experience, adapted to the Colombian context.

SimetrIA — our own AI agent that sells from WhatsApp, Instagram, and Facebook, without taking the buyer out of the chat.
Messenger as preferred partner — access to 15,000+ monthly deliveries in Popayán from day one.
Native compliance — PCI DSS, DIAN (Resolution 0227/2025), Law 1581, Consumer Statute — built in by default, not as an add-on.
Incentive-aligned model — the platform only earns when the seller sells.

Frequently Asked Questions

Legal Information

Legal Name: Ecommer SAS

NIT: 902008723

Address: Carrera 2a 3N 23, Antiguo Liceo Popayán Cauca, CO

Contact

Phone: 3223647362

WhatsApp: 3223647362

Email: legal@ecommer.shop

Business Hours

Monday to Friday

8:00 – 12:00

14:00 – 17:00